Disclosure: Eclincher makes one of the tools on this list. We've ranked it first for the use case it fits best and noted where other tools are a better choice.
Short answer: The best AI visibility tools in 2026 are Eclincher, Profound, Scrunch AI, Peec AI, AthenaHQ, Semrush, Ahrefs Brand Radar, Otterly.ai, HubSpot AEO, and Writesonic. Eclincher is best for tracking and fixing gaps in one platform. Profound suits enterprises, Scrunch AI offers the most prompts on an entry plan, AthenaHQ covers the most engines, and Otterly.ai and HubSpot AEO cost least.
Key takeaways
- Entry prices range from $29 per month (Otterly.ai) to custom enterprise pricing (Profound). Most tools charge more for extra prompts, engines, or brands.
- Engine coverage varies most: entry plans track from three engines (HubSpot AEO, Peec AI, Writesonic) to eleven (AthenaHQ Starter).
- Most tools only measure. Eclincher, Writesonic, AthenaHQ, and Profound also help create content or take action on gaps.
- Pick by team type: enterprises, SEO teams, agencies, and small businesses each have a different best fit.
- Before buying, run the same 20 to 30 prompts in two or three trials and compare results.
What is an AI visibility tool?
An AI visibility tool tracks how often AI engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews mention, cite, and recommend your brand. It runs a set of prompts on a schedule, records each answer, and reports metrics such as mentions, citations, share of voice against competitors, and sentiment. (For a primer, see What Is AI Visibility?)
The best AI visibility tools by team type
The right tool depends on who will use it and what they need to do with the data.
- Teams that want to track and fix gaps in one place: Eclincher
- Large enterprises with a sales-led budget: Profound
- Mid-size marketing teams that want a focused tracker: Peec AI, or Scrunch AI for more prompts
- Teams that need the most engines on an entry plan: AthenaHQ (11 engines on Starter)
- SEO teams already on an SEO suite: Semrush or Ahrefs Brand Radar
- Small businesses and tight budgets: Otterly.ai or HubSpot AEO (see Best AI Visibility Tools for Small Businesses)
- Agencies managing many clients: see What's the Best AI Visibility Tool for Agencies?
How we chose these tools
We compared each tool's published plans and features in October and November 2026 on six criteria:
- Engine coverage: which AI engines each plan tracks.
- Prompt capacity: how many prompts the entry plan includes.
- Metrics: mentions, citations, position, share of voice, and sentiment.
- Source analysis: whether the tool shows which pages AI engines cite.
- Help acting on gaps: recommendations, content tools, or fixes beyond reporting.
- Price transparency: whether pricing is published and what it includes.
We used vendor pricing pages where available, and dated third-party sources where a vendor's page didn't show prices. Prices are monthly-billing rates unless noted.
AI visibility tools compared
The table compares entry plans. Most limits rise by tier.
Sources: Eclincher pricing · Profound pricing · Scrunch pricing · Peec AI pricing · AthenaHQ pricing · Semrush AI Toolkit · Semrush prices · Ahrefs Brand Radar · Ahrefs pricing · Otterly.ai pricing · HubSpot AEO · Writesonic pricing.
The 10 best AI visibility tools, reviewed
1. Eclincher: best for tracking and fixing gaps in one platform
Eclincher AI Visibility tracks how AI engines mention and cite your brand against competitors, with six metrics: AI Visibility Score, brand mentions, website citations, share of voice, average position, and brand favorability. Prompt Gaps ranks the prompts where competitors win by an opportunity score and shows the sources behind each answer. The fixes sit in the same platform: the AI Blog Writer, Listings Management, social publishing, Employee Advocacy, and Brand Monitoring. Standard includes 100 unique prompts (10 topics × 10 prompts), 3,000 responses a month, up to 5 competitors, and a scheduled AI Visibility report.
- Pricing: Standard $249/month ($224.10/month billed annually); Enterprise custom, with 300 prompts, 11 engines, and up to 10 competitors. Free audit and 14-day trial.
- Trade-offs: Standard tracks three engines; Claude, Google AI Overviews, AI Mode, Copilot, and the other Enterprise engines need the Enterprise plan (11 engines). Not the cheapest option.
2. Profound: best for large enterprise programs
Profound offers deep tracking across up to nine engines on Enterprise, plus Agents and an AI Marketer for content workflows. Brands now get a free trial or a custom Enterprise plan; agencies can add client workspaces. (See Profound alternatives.)
- Pricing: free 7-day trial; Enterprise custom.
- Trade-offs: no self-serve paid plan for brands, so it's rarely the right fit for small teams.
3. Scrunch AI: best for prompt volume
Scrunch AI's Starter plan tracks 350 custom prompts, with 5 page audits, 3 personas, 3 seats, and content-gap insights. It covers seven engines, including Claude and Meta, and offers AXP, which creates an AI-friendly version of your site. (See Scrunch AI alternatives.)
- Pricing: Starter $300/month ($250 billed annually); Growth $500/month ($417 billed annually). 7-day free trial.
- Trade-offs: no content writing, and the entry price is higher than most.
4. Peec AI: best for mid-size teams that want a focused tracker
Peec AI lets you choose three models per plan, with unlimited users, source analytics, recommended actions, and gap analysis. (See Peec AI alternatives.)
- Pricing: Starter $95/month ($80 billed annually) with 50 prompts; Pro $245/month; Advanced $495/month. No free trial listed.
- Trade-offs: each extra model costs $35/month on Starter; Claude, Perplexity, Grok, and DeepSeek are Enterprise-only; and there's no content creation.
5. AthenaHQ: best for wide engine coverage plus actions
AthenaHQ's Starter plan covers 11 engines, including Claude, Grok, DeepSeek, Meta AI, and Mistral, with unlimited prompts and competitors on a credit model, plus on- and off-page actions and a content optimization agent.
- Pricing: free Essential tier (300 credits); Starter $295/month with 3,600 credits.
- Trade-offs: each AI response uses one credit, so heavy tracking can need add-on credits.
6. Semrush AI Visibility Toolkit: best for teams already on Semrush
Semrush's toolkit tracks how AI engines such as ChatGPT and Google AI Mode mention your brand, with an AI-readiness site audit, inside the Semrush platform SEO teams already use.
- Pricing: $99/month per domain with 25 prompts; 50 more prompts cost $60/month. The SEO + AI Search bundle starts at $199/month ($165.17 billed annually).
- Trade-offs: costs rise quickly across domains, and tracking is the focus rather than fixes.
7. Ahrefs Brand Radar: best for market-level brand data
Ahrefs Brand Radar draws on a large database of AI answers to show brand mentions and share of voice across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot, and Claude, with custom prompt tracking on every paid plan.
- Pricing: included with every paid Ahrefs plan (Lite $129/month, 150 prompt checks); custom prompt packs from $50/month; the AI Visibility Index from $199/month.
- Trade-offs: best value for existing Ahrefs customers; no content or fix tools.
8. Otterly.ai: best for the lowest-cost tracking
Otterly.ai tracks ChatGPT, Google AI Overviews, Perplexity, and Copilot on every plan, with brand reports, GEO audits, and Looker Studio on higher tiers.
- Pricing: Lite $29/month (15 prompts); Standard $189/month (100 prompts); Premium $489/month (400 prompts).
- Trade-offs: Gemini, AI Mode, and Claude are paid add-ons ($9, $9, and $29/month on Lite), and Lite is very limited.
9. HubSpot AEO: best for HubSpot users
HubSpot AEO tracks ChatGPT, Gemini, and Perplexity with share of voice, citations, sentiment, and recommendations, and doesn't require a HubSpot subscription. (See HubSpot AEO alternatives.)
- Pricing: $50/month ($45 billed annually) with 25 prompts; one brand per instance.
- Trade-offs: still in beta, few prompts, and content tools come only with Marketing Hub Pro or Enterprise.
10. Writesonic: best for tracking plus AI-written content
Writesonic pairs AI visibility tracking with an AI article writer and AI fixes.
- Pricing: Starter $99/month ($79 billed annually) with 50 prompts and 15 AI articles/month; Basic $249/month with 100 prompts; Growth $499/month.
- Trade-offs: plans below Enterprise track three engines, and the full Action Center is Enterprise-only (Growth gets a trial of 10 actions a month).
How to choose the right AI visibility tool
Choose based on what you'll do with the data, not on the longest feature list.
- Decide what happens after the report. If your team will act on gaps itself, a tracker is enough. If you want content, listings, and social fixes in the same place, pick a tool that includes them (see Is There an AI Visibility Tool That Also Fixes the Problems?).
- List the engines your buyers use. ChatGPT, Google AI Overviews, Perplexity, and Gemini cover most buyers. Check whether the plan you can afford includes them.
- Count the prompts you need. Most teams need 25 to 100 prompts across their main topics. Check whether limits apply per brand.
- Check source analysis. The cited sources tell you what to fix. A tool that hides them leaves you guessing.
- Test before you buy. Run the same 20 to 30 prompts in two or three trials and compare the answers, the gaps each tool finds, and the time it takes to act.
For the common buying mistakes, see How to Choose an AI Visibility Tool for AEO.
Are there free AI visibility tools?
Yes, for a first look. Eclincher's free AI visibility audit, HubSpot's AEO Grader, Ahrefs' AI Visibility Checker, and Search Atlas offer free one-time checks, and AthenaHQ has a free Essential tier with 300 credits. Free tools show where you stand today but don't track change over time. (See How Do I Check What ChatGPT Says About My Brand?)
How to get started with Eclincher AI Visibility
Getting started with Eclincher takes five steps.
- Run the free audit. Enter your website on the AI Visibility page. Result: a quick snapshot of where you appear.
- Start the 14-day trial. Set up your brand, AI engines, competitors, persona, topics, and prompts. Result: a tracked brand with your own prompts.
- Read the six metrics. See your AI Visibility Score, mentions, citations, share of voice, average position, and favorability by engine. Result: a baseline.
- Work Prompt Gaps. Sort by opportunity score, read the cited sources, and fix gaps with the AI Blog Writer, Listings, social publishing, or Brand Monitoring. Result: a prioritized action list.
- Re-measure each period. Compare date ranges to see what moved. Result: proof of progress.
FAQ
What are the best AI visibility tools in 2026?
The best AI visibility tools in 2026 include Eclincher, Profound, Scrunch AI, Peec AI, AthenaHQ, Semrush, Ahrefs Brand Radar, Otterly.ai, HubSpot AEO, and Writesonic. Eclincher fits teams that want tracking and fixes in one platform, Profound fits large enterprises, and Otterly.ai fits tight budgets.
How much do AI visibility tools cost?
Entry plans range from $29 per month (Otterly.ai) to custom enterprise pricing (Profound), based on vendor pricing in November 2026. Most tools charge more for extra prompts, AI engines, or brands. Eclincher AI Visibility Standard costs $249 per month.
Which AI engines should an AI visibility tool track?
Start with ChatGPT, Google AI Overviews, Perplexity, and Gemini, which cover most buyers. Add Google AI Mode, Copilot, Claude, or others when your audience uses them. Check which engines each plan includes, since many tools charge extra per engine.
What's the difference between AI visibility tracking and fixing?
Tracking shows where AI engines mention or ignore you. Fixing changes the sources they read, through content, listings, reviews, and mentions. Most tools only track; Eclincher, Writesonic, AthenaHQ, and Profound also help create content or take action.
Are there free AI visibility tools?
Yes. Eclincher, HubSpot, Ahrefs, and Search Atlas offer free one-time checkers, and AthenaHQ has a free tier. Free tools are useful for a first look but don't track changes over time.
How many prompts does an AI visibility tool need?
Most teams need 25 to 100 prompts to cover their main topics, comparisons, and buying questions. Agencies and multi-brand teams need more. Check whether limits are per brand or shared across the account.
Why do AI visibility tools show different results?
Each tool uses its own prompts, engines, locations, and run frequency, and AI answers vary between runs. Compare tools by running the same prompts in each trial, and judge trends over weeks rather than single scores.
Conclusion
The best AI visibility tool is the one that fits what your team will do with the data. Profound suits large enterprise programs, Scrunch AI offers the most prompts on an entry plan, AthenaHQ covers the most engines, Semrush and Ahrefs fit SEO teams, and Otterly.ai and HubSpot AEO keep costs low. If you want to see your gaps and fix them across content, listings, and social in one platform, Eclincher is built for that. Run a free AI visibility audit or start a 14-day free trial of Eclincher.
