Best Influencer Marketing Tools & Software!

May 1, 2023

Likes, follows, and swaying your audience's opinion on a particular niche market are all part of your job as an influencer. However, keeping a hands-on approach to everything relating to your influencer marketing campaigns and social media accounts can be a daunting task. Luckily, there are a lot of tools out there that can help you manage your accounts more effectively and optimize your influencer marketing strategy for better engagement. In this article, we delve into the best influencer marketing tools and how they can help you unlock your full influencer potential. Let's get started!

Best Influencer Marketing Tools

1) eclincher

As a social media influencer, you want the most out of your marketing tools. This means streamlining social media management, scheduling posts, curating content, and providing you with detailed analytics and insights into your influencer campaigns. And I can honestly say from first-hand experience that eclincher gets the job done best.

Apart from helping me increase my ratio of successful influencer marketing campaigns to unsuccessful ones, eclincher also helped me understand my audience demographics better and what resonates better with them.

In addition to the features I mentioned above, eclincher also offers you a unified inbox that helps you manage all your user engagement from a single dashboard. You can use eclincher's social listening tool to optimize your next post to ensure it becomes a successful influencer marketing campaign.

Overall, if you are in the influencer marketplace browsing for a new marketing tool - then eclincher should be your first choice. Established or aspiring, it doesn't matter at what stage your current follower base is; this tool will boost engagement and help you create exceptional marketing campaigns through its influencer marketing platform.

2) Social Sprout

Like eclincher, Social Sprout features in a lot of my articles because it is such a versatile tool. Social Sprout simplifies influencer outreach to the target audience with easy-to-use and very effective tools.

This influencer marketing management software helps you plan, schedule and manage content on multiple social media platforms. You can also use its intuitive analytics and listening tools to monitor your audience. You can also use it to monitor relevant influencers to check what they are doing - allowing you to stay on top of the latest social media trends.

Similar to eclincher, the tool is pro-team collaboration - increasing your team members' communication and collaboration efficiency.

3) Grin

Grin excels in influencer discovery on the latest and greatest trends through its robust social listening tool and analytics. These insights also help you understand your campaign effectiveness, audience engagement, and overall ROI.

You can easily find brand partners through its influencer marketplace - connecting influencers with brands and fostering stronger influencer relationships with brands. Grin also helps you organize and manage your content creation process

4) Aspire

What got me hooked on Aspire was its name - it just resonates with success and confidence.

Aspire offers tools similar to the apps and platforms already listed in this article, such as content planning, collaboration, and analytics. But what was really impressive to me was how easy it was to get started with the tool - no difficult learning process!

I would recommend this platform to all "aspiring" social media influencers because it is so easy to get started.


Simple, effective, and easy to use are the three characteristics I immediately think of when is mentioned.

Like Grin, aims to help influencers connect with brands. Through its marketplace, influencers can discover, join brand campaigns, negotiate deals, and receive payments - think of it as a freelancing app for influencers. The whole process is very secure - I've used it for many of my brand partnerships.

Additionally, helps you streamline content and campaign management through its creator and publishing tools. You can also employ its analytics tools to optimize your marketing campaigns to boost engagement.

6) Traackr

Traackr is another great app to help you create, build and manage relationships with brands. I find its powerful search tools especially helpful for finding the right brand to partner with - after all, you want a brand that aligns with your audience demographics.

You can also use Traackr for campaign management to help you track and optimize marketing campaigns to increase overall social media ROI.

7) Upfluence

This platform is one of the most comprehensive platforms for influencers I've come across. Upfluence has a vast database of brands you can connect and collaborate with. The platform also offers social media marketing management tools to help you optimize social media campaigns to increase engagement.

One thing about the tool is it has a steep learning curve which can discourage some from using the app.

What Makes A Good Influencer Marketing Tool?

social media marketing tool

It's simple, a good influencer marketing tool is defined by how effectively it can help you manage your social media accounts, connect with brands and new opportunities and protect your reputation.

Therefore, an influencer marketing tool offers features that simplify finding new business opportunities and help you with the content creation process. Additionally, the tool offers robust analytics and insight features to help you identify key aspects in your marketing campaign where you can improve. Ultimately, a good influencer marketing tool will increase your social media ROI.

Benefits Of These Tools

Time management - This is probably my favorite benefit because time is the one thing you can't get back, and if a tool can help me reduce the time I need to spend working on something, then by all means, I will use it. An influencer marketing tool helps you save time by streamlining the content creation process, scheduling posts, and managing your campaigns and relationships.

Analytics - I mentioned that a good influencer marketing tool must provide you with insights to help you optimize your marketing campaigns for better engagement and growth. By using these tools correctly, you can boost your social media ROI astronomically.

Collaboration - Some tools I mentioned in this article, like eclincher, boost collaboration efforts between your team members and other influencers and brands. This allows you to have more effective and coordinated marketing campaigns.

Discovery and building new partnerships - Most of the tools on this list offer a marketplace that you can use to find and connect with relevant brands - expanding your current network and fostering strong relationships and partnerships with new brands.

Who Uses Influencer Marketing Tools?

Anyone looking to increase their social media traffic can use influencer marketing tools. This includes:

  • Individuals
  • Freelancers
  • Social media managers
  • Influencers
  • Businesses
  • Organizations

Frequently Asked Questions

What is an influencer marketing tool?

An influencer marketing tool is a tool that helps you as an influencer connect with new brands and opportunities and manage your social media accounts more effectively with the aim of increasing social media ROI.

What are the 4 M's of influencer marketing?

Make - Physically creating the content.
Manage - After creating and publishing the content, you need to manage the campaigns and ensure consistent communication with your audience.
Measure - Employ a social media marketing tool, like the ones in this article, to track and analyze your campaigns.
Maximize - Use these insights to optimize your social media marketing campaigns to increase engagement and social media ROI.

Which platform would serve best for influencer marketing?

Instagram is the best social media platform for influencer marketing, followed by TikTok and Facebook.

How do you carry out influencer marketing?

By following the 4 M's of influencer marketing - Make, Manage, Measure, and Maximize.

The Bottom Line

An influencer marketing tool is a powerful tool you can employ to create new opportunities and manage your social media accounts more effectively. However, it is important that you use the right tool to ensure you get your money's worth and continue to grow. This is exactly why I love eclincher so much - the tool is incredibly effective at boosting your social media presence. If you want to learn more about how eclincher can help you as an influencer reach your goals faster, feel free to contact us.

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