How To Use TikTok For Business Marketing

January 18, 2023

At first glance, it may appear that TikTok is only a social media platform for funny sketches and trendy dances. However, the commercial potential of TikTok is rather lucrative. TikTok is quickly becoming one of the most widely used social media platforms, as evidenced by the fact that it has one billion active users each month from all over the world.

Take the example of the major brands already leveraging the power of TikTok by tapping into popular themes and hashtag challenges. You can also experiment with TikTok live broadcasts or explore editing features and popular soundtracks to produce engaging short-form videos that match your brand.

In the event that you are considering using TikTok for your business, the article will assist you in establishing your brand’s position on the platform. Continue reading to learn how to use TikTok for business marketing and take your brand to the next level.

Is Business Marketing on TikTok Worth It?

As we established, TikTok is not just for posting dancing videos, despite the fact that there are quite a few of them available; it offers many other features and content as well. Since its launch in China in 2016, TikTok has experienced substantial expansion, which may be attributed to various factors.

TikTok business marketing is an excellent method for expanding your company's exposure and generating sales because it provides numerous features and avenues for promoting your brand at a very low cost. You have the option of choosing between a Personal account and a Business account, both of which can help you reach your ideal audience. Marketing experts can help make TikTok growth easy!

If you are working with a limited amount of money, a personal account will enable you to make the most of your organic development. It will also give you the option to make use of TikTok advertising if you wish to do so. TikTok promotion is a MUST in the modern age!

However, having a business account gives you the opportunity to establish a more extensive TikTok marketing strategy without putting all of your eggs in the viral video and organic traffic basket.

TikTok Compared to Other Social Media

picture on phone with tiktok displayed

TikTok is often mentioned with other popular options when discussing social media networks. There's a solid reason for it; there's typically a significant overlap between the types of people that use TikTok and the audiences for other sites. On the other hand, you cannot approach TikTok in the same way that you would Twitter or Instagram and expect to have the same level of success. You should also schedule tiktok posts to get better engagement!

TikTok's content is distinctive from competing platforms in several important respects. For example, TikTok is focused on providing users with short-form video content; users are only allowed to upload videos that are up to one minute long. This makes it ideal for memes and other forms of viral marketing. 

In addition, the majority of TikTok users are members of Gen Z; therefore, your TikTok followers are more likely to be younger. TikTok is the place to be if you want to reach Gen Z with your content because millennials primarily use Facebook and Instagram. 

Naturally, this is a more fluid situation than it may initially appear; TikTok is gradually expanding its user base in other age groups. But there is no hiding the fact that the majority of users on TikTok are from Gen Z.

Moreover, the unrivaled precision of TikTok's algorithm is unquestionably its most potent advantage. You can also use TikTok live to connect in real time with your followers! TikTok's For You feed presents you with an endless list of AI-curated content that it believes you would enjoy, in contrast to the majority of social media networks, which place more emphasis on who you are following. The accuracy of this algorithm is amazingly high and appreciated by the users.

How to Use TikTok For Marketing Your Business

If you've come to the conclusion that TikTok is the best option for your business, then it's time to start familiarizing yourself with how to use the platform. Follow these simple steps to use TikTok for business marketing to start selling your custom products and services. Also, make sure you know how to record a TikTok to re-use the videos on other platforms!

1. Create a TikTok Business Account

The very first step is to create a business account. Download the application, then register with your email address or phone number. If your business has an established social media account, you may also use it to sign up for TikTok.

Click the "..." icon at the top of your "Me" page and select "Manage Account" Simply pick "Switch to Business Account" and the category that meets your industry perfectly, and you're all set. Now that you have a TikTok Business account, you may interact with your followers and share content related to your business.

2. Set Up Your Profile

Once your account has been created, you will have the option to set up your profile. This is a crucial step since your profile serves as the online shopfront of your company. Therefore, you must customize it to accurately represent your brand.

To begin with, ensure that your profile picture appears professional and promotes your business. Typically, it should aesthetically tie your TikTok account to your other online platforms, utilizing the same logo or colors. 

With only 80 characters available, your TikTok bio must be concise and feature a call to action. Use an emoji if it fits with your company's identity; it can add personality and reduce the number of required characters. 

Additionally, you must choose your URL with care. Should it link to your online store, a dedicated landing page, social media profiles, or a recent blog post? That depends entirely on your strategic objectives.

3. Form a TikTok Marketing Strategy

Whether you're an expert at marketing on Facebook or Instagram, it's critical to keep in mind that TikTok is its own unique, gorgeous monster that necessitates a distinct strategy. And the first step in formulating a strategy is obtaining information.

Before developing a TikTok marketing strategy, you must become intimately familiar with the platform. Spend time exploring the videos on the For You page to become acquainted with TikTok. Explore the editing functions, filters, and effects. 

In addition, your TikTok marketing strategy should include a description of your goals for the platform. Your vision and mission are fantastic starting points; how can TikTok assist you in achieving them? Use the SMART framework to guarantee that your objectives are specific, measurable, attainable, relevant, and timely.

Brands of all shapes, sizes, and niches should be using social media! Large retailers like Walmart and small outdoor businesses like HuntersHalt both utilize social media and blog posts to drive traffic! TikTok is the hottest promotional tool on the internet today!

4. Create Engaging Content

There is no specific method that must be followed in order to create a successful TikTok video; yet, there are certain general guidelines that should be adhered to.  

You may begin developing your content strategy for TikTok by establishing specifics, such as the different sorts of content you will develop and the frequency with which you publish new content.

Even though entertainment and dance-related content appear to be the most popular on the network, users also enjoy content that is informative and useful. This includes how-to and tutorial videos, do-it-yourself tasks, life hacks, tips, and so on. 

Find a way to include some of these content categories in your content strategy so that you can keep your audience interested. What is more, remember to be authentic and don't shy away from humor and whimsy. 

5. Give TikTok Ads a Try

Paying for advertising on TikTok is yet another fantastic method that can provide your company's presence on the platform an immediate boost. Of marketers who purchase social media paid ads, 65% buy them specifically on TikTok.

Getting a strong return on your investment (ROI) from your TikTok ads demands careful planning and management because doing so requires an initial cost outlay.

This begins with establishing a goal that is both specific and attainable, as well as identifying your target demographic. Develop an effective advertising approach for TikTok that will enable you to present your brand to the appropriate audience and make an impression on those individuals.

Understanding TikTok Algorithm

Now you know exactly what is TikTok. If you are serious about utilizing TikTok for your brand, one of the most important steps is to gain an understanding of the algorithm that governs the site. 

To accomplish this, you would need to include a pertinent caption in addition to pertinent and popular hashtags in order to boost your visibility in front of the appropriate audience.

User interactions are a significant factor that, in addition to the information that is contained in your videos, such as subtitles and hashtags, play a significant influence in determining how the algorithm is impacted.

Consequently, you must produce content that individuals will want to consume and interact with in some way. The objective is to increase the number of engagements in the target niche you have chosen so that more users will see your content in the For You section of their accounts.

Additionally, leveraging popular TikTok sounds is a great strategy to boost your visibility in the TikTok algorithm. This can be accomplished by adding those sounds to your videos. Keep an eye out for chances to include them in your videos and capitalize on them so that people looking for the sound can find your content more readily.

Using TikTok Hashtags

Producing excellent content for TikTok is one thing; convincing others to view it is another. However, if you combine the magic of TikTok hashtags with your artistic skills, you will be able to dominate the TikTokosphere.

Using hashtags on TikTok is crucial since they allow you to expand beyond your followers. Hashtags can assist TikTok's algorithm in determining which users would be most intrigued by watching your video on their For You page.

They can also help visitors who are fascinated by a particular topic and are searching for a specific keyword or a tag to locate your content. In addition, you can use the following amazing tips to build the best TikTok hashtags for your business as part of your TikTok marketing strategy

  • Create a branded hashtag
  • Research competitor hashtags
  • Participate in hashtag challenges
  • Combine niche and viral hashtags

With a bit of practice and careful observation, your hashtag game can grow your engagement in no time.

Frequently Asked Questions

Can TikTok be used for business?

Yes, TikTok can be used for business. You can create great videos demonstrating the functionality and benefits of your products. You can run advertisements targeting a specific demographic & create content to manage your brand image!

Is TikTok for business free?

Yes, TikTok for business is free to use. Of course you can pay to use additional promotional features & run advertisements. But creating a business account is completely free.

What is the difference between TikTok and TikTok business?

The main difference between traditional TikTok and TikTok for business is the purpose of the account. A regular account is devoted to creating & sharing funny, entertaining, and creative content that their followers will enjoy. A business TikTok is made for the purpose of marketing & creating a brand image.

The Cons of Tiktok for Business

The biggest con of using TikTok for business is the audience age is young. More and more people between the age of 10 and 29 use TikTok to search products and watch entertaining videos. If your business targets an older demographic, there maybe little use for a business TikTok.

Key Takeaways

Now that you have discovered all the important steps, it's time to put them into action and begin utilizing TikTok for professional purposes. Get the momentum going and boost your chances of thriving on the platform by ensuring that you begin with a robust profile, a clearly defined target audience, and an effective content strategy.

Remember that TikTok marketing is absolutely worth your time because it provides you with the possibility to grow your brand without incurring any substantial costs and to boost users' awareness of your company swiftly.

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