How to Grow Your Following on TikTok

September 30, 2022

Now with over a billion monthly active users, TikTok is fast becoming the social media platform of choice. While it started as a platform dominated by a Gen Z audience, the appeal of its entertaining videos has successfully broken through multiple generations.

However, now that the platform has become more crowded, you might be wondering how you can compete. If this isn’t your first foray into social media, you’ll know that even though the rules of becoming “famous” are quite similar per platform, there are some nuances to each.

Below are some tried and tested tips for promoting tiktok videos growing your following and get on the road to becoming TikTok famous.

Learn all about your audience

While it might be tempting to claim everyone as your audience, it’s also important to nail down your demographics and your niche. You should also learn how do I go live on tiktok to reach your audience easier!

Before you create a TikTok account, you have to decide who you’re creating for; this will help you craft targeted content and a solid SaaS marketing plan that resonates with your audience. Otherwise, you may end up confusing people.

It’s also helpful to think about what type of content you want to create. From there, you can narrow down who would be interested in your videos.

Find communities through hashtags

To state it clearly, I reccomend that you use TikTok for business marketing! Fandoms and communities built on shared interests have been rising in popularity in recent years. Luckily, TikTok has made it easy for brands and content creators to find these communities through hashtags and categories.

If you’d like to create food-themed videos, search for #FoodTikTok or Food TikTok for inspiration and to find out what type of content works for your target audience. TikTok will also suggest other keywords to help you find more specific types of content.

How to Grow Your Following on TikTok

Finding communities can also help you find out what’s trending and connect with your fellow creators.

Pro-tip: Once you’ve built a steady following, it’s a great idea to build your own social media community. This way, you can connect with your audience on a deeper level. Communities are great for brand-building because they are a great source of user-generated content.

Know when they’re online

One of the simplest ways to grow your following on TikTok is to post at the right time. To find your followers’ most active hours and days, all you have to do is go to the Follower Analytics section of your account.

How to Grow Your Following on TikTok


Similar to accounts on Instagram or Facebook, you’ll need to create a TikTok for Business account to access the analytics tool

TikTok provides a pretty detailed breakdown of your audience’s behavior. Finding the optimal time for posting may take a bit of trial and error, but you’ll soon notice the results!

Pro-tip: Use a scheduling tool to automate the process of posting!

Consistency is key

Posted a video and didn’t see promising results? The great thing about TikTok is that an old video might find its way to someone’s For You Page and go viral weeks after posting. So just keep posting! The more you put your content out there, the more chances you have of getting discovered by a larger audience.

Be on top of trends

To succeed on TikTok, you must always be up to date with the latest trends. Of course, what’s trending will be highly dependent on your niche, so it’s important to know what your followers are interested in and what the competition is doing.

TikTok trends could be anything from trending sounds or features, to challenges and cool effects. The easiest way to find out what’s trending is to use the magnifying glass tool to find the most popular videos related to your search query.

Using the magnifying glass tool will take you to a page that features top videos, users, live content, and related hashtags.

Pro-tip: It’s important to note that what’s trending in one niche might not be applicable to yours — don’t force it!

While riding on trends, be sure to maintain your identity as a creator or brand. Don’t pursue trends for the sake of possibly going viral.

Start your own challenge

Utilize TikTok features

TikTok has a ton of features that can help users up their chances of getting discovered, such as trending sounds and templates. Some notable examples include the Duet and Stitch, which helped content creators become viral overnight.

Duets - Duets allow you to create a split-screen video that can be played alongside another person’s content. You can include your own audio on top of it and play them simultaneously.

Stitch - Stitch videos integrate the first few seconds of someone else’s video into your content.

Pro-tip: Use third-party video editing apps to help you create TikTok video content that stands out in a few taps. If you stick to TikTok as your only editing tool, you’ll run the risk of looking like every other creator.

Get on your followers’ For Your Page (FYP)

If you’re new to TikTok, you’ve probably wondered what FYP means. FYP stands for For Your Page and is the first tab you land on when you open the app. It’s TikTok’s version of a timeline and is unique to every user. A user’s FYP is tailored to the interests they cited when they created their account and their watch history.

How to Grow Your Following on TikTok


Landing on your audience’s FYP is the goal of every content creator because it means you’ve created content that works. While there’s no guaranteed way to get you a spot on your target audience’s FYP, here are some tips:

  • Hashtags are everything - Use appropriate hashtags to label your content category. Make sure you use a combination of trending hashtags as well as less popular ones. This helps TikTok categorize your video and serve it to the appropriate audience.

  • Don’t forget about the caption - Captions shouldn’t be a second thought; they are almost as important as the videos. Make sure your caption is engaging or is able to keep your audience curious.

Pro-tip: Use your caption space to ask a question and get your audience engaged.

  • Use sounds to your advantage - On the analytics tab, you can access important information about your audience, such as what type of sounds they’ve been listening to.

Partner with TikTok creators

TikTok is not much different from other social media platforms that are ruled by content creators. If you’re just starting out, it’s essential to not only engage with these creators but also find ways to collaborate with them.

If you’re a brand, it would be a great idea to tap a creator with a similar audience to create content for you. Social media marketing on TikTok is dominated by partnerships with creators for a good reason — they are 27% higher in ad-recall!

How to Grow Your Following on TikTok


If you’re wondering how to sell your products online, branded content that’s specific to TikTok is excellent at capturing attention.

Go from 0 to 1,000+!

Whether you’ve been on TikTok for a while and haven’t hit your target numbers or you’re completely new to the platform — there’s no time to get creating but now. With these tips in hand, you’ll see the numbers rising in almost no time.

With over a billion users and hundreds of communities available to you, we can guarantee that you’ll find your audience; all you need is persistence and quality content!

Start Your Free Trial

All in one powerful platform.
Start FREE 14-days trial
AI-powered social media management
monitor consumers sentiment
track & analyze performance