Short answer: You can't edit ChatGPT directly, and OpenAI has no correction form for businesses. Instead, fix the sources it reads. Check the answer with search on, open the cited sources, and correct the wrong page first. Then make your website, Bing Places, Google Business Profile, Yelp, and other listings say the same thing, and re-check until it updates.
Key takeaways
- Wrong AI answers are common: in one study of 10,000 local businesses, about 93% were known to ChatGPT but only 56% had details that fully matched their Google Business Profile.
- ChatGPT repeats the pages it finds. When your website and listings disagree, it can pick the wrong one, and your own site is often the culprit.
- ChatGPT search relies mostly on Bing and licenses Yelp data, so Bing Places and Yelp matter as much as Google.
- Make sure ChatGPT can read your site: blocking OAI-SearchBot keeps your pages out of ChatGPT search answers.
- Fixes show up when ChatGPT reads the corrected pages; answers given from training data change only with newer models.
Why does ChatGPT say wrong things about my business?
ChatGPT gets business facts wrong for five main reasons.
- It answers from memory. Without web search, ChatGPT relies on training data, which can be months or years old, and may fill gaps with plausible guesses.
- Your sources disagree. With search on, it repeats the pages it reads. If your website says one phone number and a directory says another, it can pick either.
- Your own website is wrong. Business websites make up 58% of the sources in ChatGPT's local answers (BrightLocal), so an old footer, PDF, or tracking number on your site gets repeated. Wrong phone numbers are the most common error, in 30% of ChatGPT results in one study, partly because of call-tracking numbers (Insites, July 2026).
- Old pages still outnumber new ones. After a move, rebrand, or price change, most of the web may still describe the old business.
- Similar names get mixed up. Businesses with near-identical names can swap phone numbers, addresses, or reviews.
The gap between engines is real. SOCi found business information was about 68% accurate on ChatGPT and Perplexity, compared with 100% for Gemini, which draws on Google Maps (Search Engine Land).
Can I ask OpenAI to correct it?
Not directly. OpenAI has no public form for businesses to correct answers, and its crawler documentation covers access, not corrections. You can click the thumbs-down under a wrong answer to send feedback, but that won't reliably change what other users see.
What you can control is access. OpenAI says "sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers," and robots.txt changes take about 24 hours to apply (OpenAI). If ChatGPT can't read your site, it fills the gap with whatever else it finds.
Where does ChatGPT get information about businesses?
ChatGPT builds business answers from the sources below. Each one has a different fix. (For which review sites each AI engine reads, see Do Google Reviews Affect ChatGPT Recommendations?)
Sources: BrightLocal (ChatGPT search relies mostly on Bing); Axios (Yelp licensing).
How to fix wrong information in ChatGPT, step by step
Fixing wrong ChatGPT answers takes seven steps.
- Record the wrong answer. Ask ChatGPT the questions customers ask (hours, prices, services, "is [business] open?") with search on. Save each answer with the date. Result: a baseline to check against.
- Open the cited sources. Click the sources under each answer and find the page carrying the wrong fact. Result: you know what to fix first.
- Fix your own website. Update the contact page, footer, pricing, and service pages. Remove or redirect old pages and PDFs, and use one phone number everywhere. Result: your site becomes the most reliable source.
- Let ChatGPT read your site. Check that robots.txt doesn't block OAI-SearchBot, or Bingbot, since ChatGPT search relies on Bing. Result: your corrected pages can be cited.
- Update every listing. Correct Bing Places, Google Business Profile, Yelp, Apple Business Connect, Facebook, and your industry's directories. (See why NAP consistency matters.) Result: every source agrees.
- Correct or outweigh third-party pages. Ask directories and publishers to update old details. For big changes, such as a move or rebrand, publish a dated announcement. Result: fewer conflicting sources.
- Re-check and send feedback. Ask the same questions weekly, and use thumbs-down on wrong answers. Result: you see when the fix lands.
How long does it take to fix?
There's no fixed timeline, because each source updates on its own schedule.
Sources: OpenAI: Overview of OpenAI crawlers; Google Business Profile Help.
Answers with web search usually update first. If ChatGPT answers without citing sources, it's likely using training data, and the strongest move is making current pages easy to find.
Special cases: "closed," wrong prices, and mix-ups
ChatGPT says your business is closed
Check Google Business Profile, Bing Places, and Yelp for a closed status and correct it. Then look for old news or directory pages about a closure, and make sure your website shows current hours.
ChatGPT quotes old prices
Publish a current pricing page with a visible "last updated" date, and remove old price lists and PDFs. Ask comparison sites that list your prices to update them.
ChatGPT confuses you with another business
Use your full business name, address, and phone number identically everywhere, and link your official profiles from your website. If the other business has a similar name, say clearly on your About page who you are and where you operate.
ChatGPT repeats a harmful false claim
Fix or challenge the source page first, since ChatGPT repeats what it reads. If the claim could damage your business, talk to legal counsel about your options.
How to find and fix wrong AI answers in Eclincher
Eclincher helps you catch wrong answers, find their source, and fix most of them in one platform.
- Track factual prompts. In AI Visibility, add prompts like "What are [business] hours?" and "How much does [business] cost?" next to your discovery prompts. Result: you check ChatGPT, Perplexity, and Gemini answers on a schedule.
- Read the answer and its sources. Open each prompt to see the sample AI answer and the citations the model used, and watch your brand favorability score. Top Citation Pages show the exact URLs engines rely on. Result: you spot wrong facts and where they came from.
- Sync your listings. Correct details once in Listings Management and sync them to Google Business Profile, Google Search, Google Maps, Google Assistant, Bing, Facebook, and Waze. Update Yelp and Apple Business Connect directly. Result: consistent facts across the sources ChatGPT and Gemini use.
- Find outdated mentions. Use Brand Monitoring and web listening to find articles and pages that still carry old details. Result: a list of sites to contact.
- Publish the correct facts. Use the AI Blog Writer to draft a dated update, such as a new location or pricing announcement. Result: a fresh page that outweighs old ones.
- Re-check over the next period. Compare answers and favorability across date ranges. Result: proof the correction landed.
Common mistakes
- Fixing listings but not your website. Your own site is often the most-cited source.
- Blocking AI crawlers by accident. Blocking OAI-SearchBot keeps your pages out of ChatGPT search answers.
- Updating Google only. ChatGPT leans on Bing and Yelp, not Google listings.
- Leaving old pages live. Old PDFs, landing pages, and press releases keep feeding wrong facts.
- Checking once. Answers vary between runs and engines. Track the same questions over time.
- Confusing a wrong answer with a missing one. If ChatGPT doesn't mention you at all, that's a visibility problem with different fixes. (See Why Isn't My Business Showing Up in ChatGPT?)
FAQ
Why does ChatGPT have wrong information about my business?
ChatGPT either answers from older training data or repeats the pages its search finds. If your website, listings, and directories disagree, or old pages outnumber new ones, it can repeat the wrong version. Your own website is often the source.
Can I contact OpenAI to correct information about my company?
There is no public correction form for businesses. You can send thumbs-down feedback on a wrong answer, but the reliable fix is correcting the sources ChatGPT reads and making sure OAI-SearchBot can crawl your site.
Where does ChatGPT get information about businesses?
ChatGPT search relies mostly on Bing's index and licenses Yelp reviews and business details. It also reads business websites, directories, and articles, and uses facts learned during training.
How do I find the source of the wrong information?
Ask ChatGPT the question with search on and open the sources listed under the answer. The page carrying the wrong fact is the one to fix first. If no sources appear, the answer likely comes from training data.
Which listings should I update first?
Start with your website, then Bing Places and Yelp, since ChatGPT search relies on Bing and licenses Yelp data. Then update Google Business Profile, Apple Business Connect, Facebook, and your industry's directories so every source agrees.
Does updating my website fix ChatGPT's answers?
Often, yes. Business websites are the most common source in ChatGPT's local answers, so old phone numbers, hours, or prices on your own site are a frequent cause. Fix the site first, then make sure OAI-SearchBot and Bingbot can crawl it.
How long does it take for ChatGPT to show the correct information?
It depends on the source. OpenAI says robots.txt changes take about 24 hours. Search-based answers update once ChatGPT reads the corrected pages, while facts from training data change only with newer models. Re-check the same prompts weekly.
What should I do if ChatGPT says my business is closed?
Check your Google Business Profile, Bing Places, and Yelp for a closed status and correct it. Then make sure your website shows current hours, and update or remove old pages that mention a closure.
What if ChatGPT confuses my business with another one?
Use your full business name, address, and phone number identically everywhere, and link your official profiles from your website. Clear, consistent details help AI engines tell similar businesses apart.
How do I monitor what AI says about my business?
Track a set of factual prompts, such as your hours, prices, and services, in an AI visibility tool. Review the sample answers and cited sources each reporting period so you catch errors early.
Conclusion
You can't edit ChatGPT, but you can change what it reads. Find the source behind the wrong answer, fix your website first, make every listing agree, and keep checking until the answer updates. Eclincher puts the checking and most of the fixing in one place, from AI Visibility to Listings and Brand Monitoring. Run a free AI visibility audit or start a 14-day free trial of Eclincher.
Related reading
- Why Isn't My Business Showing Up in ChatGPT?
- Do Google Reviews Affect ChatGPT Recommendations?
- Directory Syncing in 2026
- What Is AI Visibility?
Sources: OpenAI: Overview of OpenAI crawlers · Insites: Does ChatGPT hallucinate local businesses? (Jul 23, 2026) · Search Engine Land: SOCi 2026 Local Visibility Index · BrightLocal: Uncovering ChatGPT Search Sources · Axios: Yelp partners with ChatGPT (Jul 23, 2026) · Google Business Profile Help: what happens to your edits
