Best Way To Promote On TikTok To Maximize Audience Reach In 2024

February 21, 2024

Best Way To Promote On TikTok To Maximize Audience Reach In 2024

Are you wondering about the best way to promote on TikTok and reach a wider audience? You've found the right guide to help you navigate this process.

TikTok provides several user-friendly promotional features and ways inside the app to let you market your videos and get a greater audience. These features are perfect for both individuals and businesses looking to grow their audience, market their brand, drive traffic to their website, or increase sales.

TikTok Promot (Paid Ads) tool offers a simple and effective solution to expand your reach and connect with more viewers. However, steering the constant updates and new features can be overwhelming. But don't worry, we're here to help.

In this blog, we'll take you through a step-by-step guide on using TikTok to promote yourself and your brand and share valuable tips and tricks to ensure you maximize your promotion efforts. Let's get started.

What Is TikTok Promotion?

TikTok has rapidly become one of the most preferred social media platforms, offering vast opportunities for businesses to expand. This platform is rich in business-centric features and integrated tools that help brands accelerate their growth.

By strategically using these tools, content creators and businesses can enhance their visibility, connect better with their target audience, and boost customer conversion rates.

One of the platform's standout features is TikTok Promote, an in-app advertising tool that simplifies transforming your TikTok content into promotional ads. Whether your TikTok videos were initially created for advertising or not, you can easily select, edit, and promote them directly within the app.

This process is incredibly user-friendly, requiring just a few taps to get your content in front of a wider audience. TikTok Promote is intuitively designed, making it accessible even for those new to TikTok ads.

Statistics show that 67% of TikTok users feel inspired to purchase using the app, even if they didn't intend to initially. Once your promotion is complete, you can get into detailed analytics to understand the performance of your TikTok video, looking at metrics such as:

  • Views
  • Likes
  • Shares
  • Comments
  •  Website click-through rates
  • Audience demographics.

However, knowing that not all content can be promoted is crucial. This is where organic methods of promoting on TikTok come in handy. Before getting in, ensure you're familiar with the platform's guidelines and restrictions on promotional content.

Best Way To Promote On TikTok

Best Way To Promote On TikTok

On TikTok, there are four main strategies to boost your business with paid promotions, and understanding TikTok's use for business is crucial.

  1. Ad campaigns
  2. Influencer marketing
  3. Promote tool
  4. Spark Ads

Ad campaigns in the TikTok app are quite similar to regular ads you see on other social media platforms. It's important to note that these ads won't appear on your TikTok account's regular feed, and TikTok doesn't treat them as typical content.

Besides video ads, you can run campaigns for promoted hashtags and special effects that other users can add to their TikTok videos. Working with influencers is a highly effective TikTok promotion method, and it works even better when you pair it with Spark Ads.

In this approach, you reach out to popular TikTok creators and pay them to create and share a sponsored video featuring your product or service.

The last two strategies involve making the most of your existing TikTok content or content made by other users. For these, you can use the Promote feature and Spark Ads to give your videos an extra push and reach a broader target audience.

1. Ad Campaigns

Ad Campaigns


TikTok provides a variety of advertising choices for companies aiming to increase their visibility on the platform, despite not mainly being focused on making money.

These ad formats integrate smoothly with the content on TikTok, aiding in the growth of your follower base. Below are the different kinds of ads you can utilize for TikTok's marketing strategy:

     A. TopView Ads

These ads are a fancier version of Brand Takeovers but cost more. TopView videos can be anywhere from 5 to 60 seconds long. People can interact with these ads, like them, leave comments, and share them with others.

    B. In-Feed Ads

These ads appear as full-screen videos in people's feeds as they scroll through TikTok. They're covered in 60 seconds and can have links to other web pages or app store listings.

You can make your ads more interesting with features like Interactive Cards, Voting Cards, and Display Cards, which encourage viewers to get involved.

    C. Brand Takeovers

These ads pop up right when someone opens the TikTok app. They can be either a 3-second image or a 3.5-second video. They tend to be pricier than In-Feed ads. In each interest category, only one business per day can run a Brand Takeover ad, making it a unique opportunity for visibility.

By using these ads, businesses can connect with their audience on TikTok in a way that feels natural and fun while promoting their videos and getting their message across.

2. Influencer Marketing

Influencer Marketing

TikTok serves as a prime platform for brands considering influencer marketing. The app is packed with influencers of varying levels of popularity—from the mega influencers boasting millions of followers to the nano influencers with a smaller yet dedicated fan base.

Engaging with influencers allows brands to tap into new audiences and foster a trustworthy image, all by leveraging the credibility of a trusted figure. Here's a rundown of strategies to enhance your TikTok influencer marketing efforts and efficiently promote your TikTok videos:

     A. Find The Right Influencers To Work With

Search for influencers whose style and voice match your brand's. You also need to decide between working with big influencers or smaller ones. Giant TikTok influencers can get your message to many people but cost more.

Smaller influencers are more budget-friendly, and while they reach fewer people, their followers are often more dedicated and engaged. Which type of influencer you choose should depend on what you're trying to achieve.

     B. Have Clear Goals In Mind

Knowing exactly what you want from working with an influencer is crucial. Without clear goals, you might not get the results you're hoping for.

Make sure you and the influencer are on the same page about success, whether getting more people to know about your brand, gaining followers, or making sales.

     C. Don't Be Too Controlling

After you've told the influencer what you want to achieve, trust them to do their job. Give them key points to talk about, but let them use their style and creativity. This approach builds a good relationship with the influencer and makes your brand seem more genuine.

     D. Measure And Analyze Results

Keep an eye on how well your influencer campaigns are doing while running and after they've finished. This helps you determine if you've hit your goals and need to change your strategy in the future.

When done correctly, teaming up with TikTok influencers can pay off for your brand. Use tools designed for influencer marketing to pick the best partners, and work closely with them to plan and strategize for the best results, ensuring your TikTok videos get the promotion they deserve.

3. The TikTok Promote Tool

The TikTok Promote Tool

TikTok's Promote tool is an in-app feature designed to boost your video's visibility, helping it reach a wider audience. This tool is perfect for increasing your video views, driving traffic to your website, and gaining more followers.

You gain access to valuable insights when you decide to promote TikTok videos. You can track:

  • Video views
  • Likes, comments, and shares
  • Website visits
  • User demographics and age range

Remember, you can only promote public videos with original sounds or sounds with commercial rights. To access the Promote tool, go through your TikTok video, the Creator Tools, or the TikTok Business Suite.

This tool can significantly enhance your ability to reach your target audience, making promoting TikTok videos a breeze. It encourages creating and sharing user-generated content, further amplifying your reach.

Creator Tools:

  1. Open TikTok app and tap on profile at the bottom right corner of the screen.
  2. Select three lines to access your settings.
  3. Tap "Creator Tools," then go to "Promote."
Creator Tools

From Our TikTok Content:

  1. Select the video you'd like to promote and tap on either the three dots or the share arrow.
  2. Next, tap on "Promote" and follow the instructions.

On Business Accounts From The Business Suite:

  1. Tap on the 3 line icon present at the top-right corner of your profile.
  2. Choose "Business Suite" from the menu.
  3. Next, tap on "Promote."
The Business Suite

Now that everything is set up, it's time to promote your video on TikTok.

Set Up A Promote Video

Moving forward with setting up your Promote videos, follow these steps:

  1. Click on three dots on the top right from your profile. 
  2. Tap on "Creator tools" to access the promote page. 
open creator tools
  1. Open the "Promotions page" by tapping "Promote" and select the video you wish to boost. Remember, only public videos are eligible for promotion.
Choose the video

  1. Decide on a specific goal for your video promotion and proceed by tapping "Next."
  2. Choose your target audience and hit "Next". You can opt for: Automatic: TikTok will determine the audience for you. .
Choose the audience

  1. If you choose Custom, you can select specific genders, age ranges, and interests
  2. Define your budget and the promotion duration, then move forward by tapping "Next."
Choose your budget

  1. Android users should add their payment details, while iPhone users need to recharge their coins.
  2. Once the payment is done, initiate the promotion by tapping "Start promotion."
Start promotion


Your Promotion details page is a resourceful tool to monitor the performance of your video, providing valuable insights both during and after the promotion. Remember to check it to understand how well your promoted video is performing.

How Much Does TikTok Promote Cost?

How Much Does TikTok Promote Cost

TikTok Promote lets you control your spending by deciding on your promotion's budget. Depending on your requiements and resources, you can spend as little as $3 or up to $1,000 daily. TikTok will estimate how many video views you might get when setting up your budget and schedule.

For instance, even with a budget as modest as $10, you can reach up to 1,000 views. This makes TikTok Promote an accessible option for small businesses or individuals looking to increase their video visibility.

It's crucial to note that your target specific audience affects your promotion's reach. You might see a higher reach if you opt for a broad audience, like women aged between 13-54. Balancing your budget and audience choice is key to effective promotion on TikTok.

4. Promote TikTok Videos Using Spark Ads

Promote TikTok Videos Using Spark Ads


Spark Ads on TikTok lets you boost other creators' videos, making your promotions appear more genuine in users' feeds. This method helps widen your audience and naturally enhances your product's image.

Pairing Spark Ads with influencer marketing can significantly increase your reach, as the influencer's followers see the promoted content, adding credibility to your brand or product.

How To Promote TikTok Videos Using Spark Ads (Step By Step)

First, ask the video maker for permission. They won't earn money directly, but their video will get more views and comments, which is good for them over time. So, they'll probably say yes.

To permit you, the creator must find their video, turn on "Ad Authorization" in the settings, and give you the special code that pops up. With this code, you have the green light to go ahead.

After getting the code, here's what to do next:

  1. Open "TikTok Ads Manager" and start a new campaign.
Open TikTok Ads Manager

  1. Pick the option for Spark Ads.
Pick the option for Spark Ads

  1. Under the section to upload your creative content, choose "Posts from Library."
Choose TikTok Posts

  1. Paste the code that you received earlier.
Paste the code

  1. Add a call to action and link to your website (Optional). Finally tap "Submit" to finish.
Tap Submit


Main Benefits Of Spark Ads

Here are some of the prominent benefits you can get from Spark Ads:

  •   Authenticity – Spark Ads blend seamlessly into the TikTok feed, preserving all the usual features, like clicking on a profile picture to visit the user's profile.
  •  Lasting Impact – Any views or interactions from the ad will count towards the original video, potentially boosting its visibility even after the promotion ends.
  • Better Ad Results – TikTok data suggests Spark Ads could bring 30% more conversions and 142% more engagement than standard ads.
  •   More Insights – With Spark Ads, you get detailed metrics to track performance, including the number of paid clicks, likes, shares, comments, and more.

Is TikTok Promote Worth It?

Is TikTok Promote Worth It

The unpredictable nature of social media means results aren't always certain. You might know the TikTok algorithm inside out, post at peak times daily, and optimize your content for organic reach, yet still not hit the mark.

TikTok Promote might be the solution if you've struggled to make it onto the For You Page and need a boost. TikTok Promote can assist you in achieving various objectives, depending on your specific needs and target audience:

  • Extend your reach to more users
  • Connect with specific user demographics
  • Attract new followers
  • Encourage likes, shares, and comments
  • Increase website visits

TikTok Promotion Tips And Tricks

TikTok Promotion Tips And Tricks

Here are the key takeaways from the provided TikTok marketing and promotion tips:

Embrace Authenticity

Ensure your content reflects your brand's genuine identity, focusing on your unique traits and culture rather than solely on sales. Authenticity fosters trust and strengthens your connection with your audience.

Storytelling and Value Delivery

Utilize storytelling to humanize your brand and form personal ties with viewers. Share your brand's journey, daily activities, and expertise to engage your audience meaningfully.

Harness User-Generated Content

Motivate your followers to produce content related to your brand. This type of content is considered more genuine and can significantly boost your brand's visibility and credibility.

Maximize Trending Hashtags

Incorporate popular hashtags to grow your following on TikTok and video visibility. These hashtags are widely searched and can help expose your content to a broader audience.

Using hashtags creatively opens opportunities for your business to be discovered, engaged with, and remembered, contributing positively to your overall promotional efforts on TikTok.

Leverage Trending Songs

Music is crucial on TikTok; using trending songs can make your content more captivating. These songs are often associated with popular trends and challenges, potentially making your videos go viral.

Foster Originality

While it's beneficial to participate in trends, producing unique content helps you stand out and attract a dedicated audience on TikTok.

Repurpose Existing Content

Adapting existing content from other platforms for TikTok can save time and expose you to a new audience. This could mean transforming blog posts, YouTube videos, or podcasts into TikTok-friendly formats.

Seize Early Attention

Given TikTok's fast-paced nature, it's essential to instantly grab your audience's attention. Skip the long introductions into the most engaging part of your content.

Engage Actively

Build a community and foster loyalty by actively engaging with your audience. Respond to comments and like their videos. This strengthens your relationship with viewers and enhances your content's visibility through TikTok's algorithms.

Use TikTok live during peak follower activity to lift your TikTok presence, as shown in your analytics.

Frequent Posting

Frequent posting is encouraged on TikTok. Experiment with various content types and posting schedules to find what truly resonates with your audience.

Cross-Promotion Strategies

Promote your TikTok content on other platforms like Facebook, Instagram, or X (Twitter) to leverage your existing audience and guide them to your TikTok account.

Tease and Excite

Use TikTok to create excitement for your content or products on other platforms. Teasers, previews, and highlights can give viewers a glimpse of what you offer elsewhere, sparking their curiosity.

Data-Driven Insights

Pay attention to TikTok's analytics to gain valuable insights into your performance, understand your audience's preferences, and stay on top of trends. This data is crucial for refining your TikTok strategy and boosting your presence on the platform.

Final Thoughts

We've explored TikTok's dynamic world, exploring various strategies and insights to boost your presence on the platform. From embracing authenticity and engaging with user-generated content to leveraging trending hashtags and music, we've covered the essentials to help you thrive on this platform.

The best way to promote on TikTok involves creativity, consistency, and genuine interaction with your audience. Whether you're sparking trends, repurposing content, or getting into TikTok's unique promotional tools like Spark Ads, the potential to elevate your brand is immense.

Remember, the key is to stay true to your business while embracing TikTok's vibrant, fast-paced nature. So, experiment, engage, and let your brand's personality shine through. With these strategies, you're well on your way to mastering TikTok promotion and connecting with a broader, more engaged audience.

Frequently Asked Questions

How Can I Promote My Small Business On TikTok?

To enhance visibility for your small business on TikTok, consistently share top-notch content, actively engage with your followers, incorporate well-known hashtags and sounds, and partner with influential TikTok creators.

Is It Better To Have A Business Account On TikTok?

Yes, opting for a business account on TikTok offers numerous advantages for brands, providing access to crucial tools and features to bolster your business's presence.

How Do I Promote My Brand On TikTok?

Engaging with influencers, investing in paid promotions, and initiating branded hashtag challenges rank among the most effective strategies to amplify your brand's visibility on TikTok.

Is TikTok Good For Marketing?

TikTok has arose as a powerful marketing platform, boasting over 1 billion active monthly users. Its focus on short-form video content makes it an appealing and manageable option for brands aiming to capture their audience's attention.

Is Promoting On TikTok Worth It?

Investing in TikTok promotions can produce considerable returns, particularly if your target demographic is prolific on the platform. TikTok offers immense engagement opportunities and access to a vast user base, proving invaluable for businesses and content creators.

How Can Scheduling Tools Improve My TikTok Marketing Strategy?

These best TikTok scheduling tools allow you to plan your content, ensuring consistent posting and better time management. They can also provide analytics to track your performance and optimize your strateg

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